The Register of Health & Wellness Influencers

The Register of Health & Wellness Influencers is the first and only independent register for the Health & Wellness Influencers worldwide, recognising the qualifications and expertise of influencers and bloggers within the wellness industry

We are committed to raise the profile of Health & Wellness Influencers worldwide and supporting the professional development and credibility of bloggers and influencers. We are working to promote and expand the opportunities available to bloggers.

Credible information has the power to influence the consumers decision-making process and drive positive uptake when it comes to choosing a wellness product or service to opt into.

We protect the public by regulating bloggers and influencers creating wellness content. To do this we:

  • set standards for professionals’ education and training and practice
  • keep a register of professionals, known as ‘registrants’, who meet our standards
  • take action if professionals on our Register do not meet our standards

Health Bloggers Community and Wellspoken Mark have paired up to create a much-needed resource for all bloggers – both new and old – who want to share content responsibly, maximise their influence, and have fun whilst doing so.

Kirstin Kade
Taste and See Blog

Our Process

Choosing to register with RoHW brings a wide range of benefits – but most importantly shows to the public that you uphold high standards of practice in your work. Being registered builds trust with your clients and the public by demonstrating that you are working to a robust framework.

Who Do we Regulate?

As defined by the World Health Organization (WHO), wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life, “a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity”.

The Health and Wellness market space is dominated mostly by content providers sharing information about everything relating to beauty, fitness, mental wellbeing, healthy eating and nutrition.

Our primary objective is to provide public protection by ensuring that health and wellness influencers, work to high standards of practice when producing consumer content.

What is an influencer?

  • An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
  • An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.

These include, but are not limited to:

  • social media influencers
  • health bloggers
  • health writers

Our training

We believe in the importance of learning and self-development throughout your journey as an influence. As part of the register you’ll also get access to the following courses:

GDPR and Compliance Email Mini-Course

This mini-course gives you an introduction to what GDPR is, and how it will affect you and your content (as well as how you process data). The course, taught in plain English, is aiming to provide you with the relevant tools, checklists and templates.

ASA & Advertising Masterclass

Since ASA and CAP released their guidelines there has been a lot of talking about the responsibilities of influencers and how they should approach sponsored content. In this masterclass we discuss the guidelines, as well as the ROHWI influencer pricing guidelines.

Introduction to Business Enterprise and Finance

The aim of this training it to provide clear knowledge and understanding in key areas of running a business. The mini-course has been developed with the aim of progressing learners into business ownership, self-employment and freelance projects.

I am very glad I decided to study this training programme with the Health Bloggers Community as it gave me a deeper insight into working with brands and legal requirements. I have learned that there is so much more to collaborating than compensation. It is also making sure you are being transparent with your audience in order to build trust and to make sure you are writing responsibly about different topics. If you are wanting to take your blog and client collaborations to the next level, I would highly recommend studying this programme!

Hannah Wright
Wellness & Wander

I’m so glad that I decided to enroll in the influencer training scheme. The advice that I’ve learned from it has been invaluable and I can’t recommend it enough. It’s given me the confidence to approach more brands and provided me with the skills to be clearer in my negotiations with them. It’s also taught me the importance of well-substantiated wellness content and being as transparent and honest with your audience as possible.

Yasmin Wakefield
Nourishing Yas

CONTACT

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©2018 The Register of Health & Wellness was created by Whole Influence

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