brought to you by the Health Bloggers Community & Wellspoken Mark
The Register of Health & Wellness Influencers is the first and only independent register for the Health & Wellness Influencers worldwide, recognising the qualifications and expertise of influencers and bloggers within the wellness industry
Information has the power to influence the consumer's decision-making process, drive positive uptake when it comes to choosing a wellness product or service
The main challenges in wellness by influencers are poor quality information, irresponsible communications, inappropriate affiliations
Our primary objective is to provide public protection by ensuring that health and wellness influencers, work to high standards of practice when producing consumer content
Our training and framework is raising existing industry standards, ensuring that the fundamental aim of all health & wellness information is achieved
“Health Bloggers Community and Wellspoken Mark have paired up to create a much-needed resource for all bloggers – both new and old – who want to share content responsibly, maximise their influence, and have fun whilst doing so.”
Kirstin Kade – Taste and See
“I joined ROHWI and the influencer training scheme because it really fits with my values of transparency, credibility, and collaboration in blogging. Before joining I was aware that some of the content I wrote when I first started my blog no longer fit these values and the course helped me to develop an editorial policy to revise these posts. I think ROHWI will help me to stand out in a competitive marketplace and develop long-lasting and mutually beneficial partnerships with brands”
Rachel – Healthy and Psyched
Health & Wellness Influencers Analysed
Studies and Research Combined
Brands Surveyed
Engagement Combined
We all look for health and wellness information online and influencers are at the forefront of delivering some of the most prominent lifestyle information.
Credible information has the power to influence the consumer’s decision-making process and drive positive uptake when it comes to choosing a wellness product or service to opt into. The impact of misinformation can be unthinkable, none more so than that concerning our health and wellbeing.
The current lack of industry-specific legislation has meant that consumers and other stakeholders have been active players in holding wellness brands and ambassadors accountable. While influencers operating within the wellness industry have a legitimate right to promote products, services and provide lifestyle information to consumers, there needs to be a balance between the needs of industry partners, professionals and the rights of consumers to have credible information.
That is where ROHWI comes into play. We are the first and only independent register for the Health & Wellness Influencers worldwide, recognising the qualifications and expertise of influencers and bloggers within the wellness industry as well as setting standards for those on the register to adhere to.
