About Us

We are committed to raising the profile of Health & Wellness Influencers worldwide and supporting the professional development and credibility of bloggers and influencers. We are working to promote and expand the opportunities available to bloggers.

Credible information has the power to influence consumers decision-making process and drive positive uptake when it comes to choosing a wellness product or service to opt into.

We protect the public by regulating bloggers and influencers creating wellness content. To do this we:


set standards for professionals' education and training and practice


keep a register of professionals, known as 'registrants', who meet our standards


take action if professionals on our Register do not meet our standards

We regularly consult healthcare professionals and other key stakeholders, to get their views on the work we do. This is underpinned our core values: transparency, collaboration and responsiveness, and a commitment to offering credible health and wellness content to the public.

Who we regulate

As defined by the World Health Organization (WHO), wellness is an active process of becoming aware of and making choices toward a healthy and fulfilling life, “a state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity”.

The Health and Wellness market space is dominated mostly by content providers sharing information about everything relating to beauty, fitness, mental wellbeing, healthy eating and nutrition.

Our primary objective is to provide public protection by ensuring that health and wellness influencers, work to high standards of practice when producing consumer content.

How to join the register

What is an influencer?

An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.

Social media influencers

Health Bloggers

Authors and Speakers

Health Professionals

Who are we

from the teams behind

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Register of Health & Wellness Influencers (RoHWI) operates a voluntary register for influencers working in the health and wellness field. It upholds and assures the professional standards for competence required to work in this field. RoHWI provides public protection by ensuring that only competent public health professionals are registered and that high standards of practice are maintained. Our council is supported by a network of specialist teams, advisory committees and partners.

Find out more about our council