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01 Aug Infographic: majority of UK Instagram influencers engage in fraudulent activities

Posted at 07:39h in Studies & Research
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More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic comments and using engagement bots, a comprehensive global study has found....

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09 May UK study shows we cannot trust influencers – what should we do about that?

Posted at 11:39h in Studies & Research
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If you have been on the internet in the past week or so, I am about share will probably not come to you as news – but, according to a study conducted at the University of Glasgow, only one out of nine UK bloggers actually provided...

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01 May 2019 Pricing Guidelines for Health and Wellness Influencers

Posted at 12:17h in Pricing & Charges, Studies & Research
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It’s that time of the year again – I spent the last few months looking at trends and changes in the industry in order to draft up the 2019 edition of our influencer pricing guidelines. As we launched ROHWI this January, we combined our new expertise with our most requested piece...

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