Have you checked your sources? How to create trustworthy content

A key marker of credible health writing is supporting your reader’s health literacy – one way to do this is to provide your reader with external sources of information where they can read more about a specific topic.

Supporting information is different from references – the intention is to give our reader another outlet that can contribute to upskilling their knowledge is a particular area.

We want to reach a stage where it is utterly the norm to write a piece of content and give the reader several other avenues to make their own informed wellness decisions via trustworthy content.

If you are interested in reading more about health literacy, I would encourage you to have a look at the following organisations for more information and have a perusal of our reference list.

There is some insightful (and easy to read) research there to sink your teeth into.

While there is an infinite number of ways in which credible content can be curated, our training and framework to which everyone can adhere, ultimately raising existing industry standards and ensuring that the fundamental aim of all health and wellness information is achieved.

This is why the Register of Health & Wellness Influencers (ROHWI) was born.

Our primary objective is to provide public protection by ensuring that health and wellness influencers, work to high standards of practice when producing consumer content.

The main challenges we see in wellness with influencers content are poor quality information, irresponsible communications, and inappropriate affiliations. We are committed to raising the profile of Health & Wellness Influencers worldwide and supporting the professional development and credibility of bloggers and influencers.

We are working to promote and expand the opportunities available to bloggers.

Credible information has the power to influence the consumer’s decision-making process and drive positive uptake when it comes to choosing a wellness product or service to opt into.

We protect the public by regulating bloggers and influencers creating wellness content. To do this we set standards for professionals’ education and training, and keep a register of professionals, known as ‘registrants’, who meet our standards. We also take action if professionals on our Register do not meet our standards.

How do we manage concerns?

We protect the public by investigating concerns about the content or conduct of influencers on our register. Anyone can raise a concern about a registrant, and we are able to raise concerns with influencers on our register.

While there is an infinite number of ways in which credible content can be curated, our training and framework to which everyone can adhere, ultimately raising existing industry standards and ensuring that the fundamental aim of all health and wellness information is achieved.