Regulations and research

United States Senator Richard Blumenthal has called upon the FTC to investigate the promotion of 'detox' teas on social media.

July 10, 2019

ASA has defined the social media following threshold one needs to pass to be defined as a ‘celebrity' for the purposes of enforcing advertising rules - and that number is 30,000.

July 5, 2019

Facebook is getting tough on Pages that make misleading health claims, after confirming recent algorithm changes.

July 4, 2019
latest studies
news archive

It’s that time of the year again – I spent the last few months looking at trends and changes in the industry in order to draft up the 2019 edition of our influencer pricing guidelines. As we launched ROHWI this January, we combined our new expertise with our most requested......

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The rapid rise of the wellness expert has been the latest shift in the wellness market. Post an onslaught of bad press and media speculation, we as the consumer have swiftly moved away from looking to the celebrity ‘fitspo’ influencers for advice on our wellbeing. In......

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Despite its explosion in popularity, the wellness sector has so far lacked the regulation needed to uphold the development of credible content. The average consumer is left to decipher fact from fiction from the sea of information available on the net. We want to change......

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Ambassadors and partners play a vital role in raising awareness of any brand. They can contribute to growing a brand’s presence among consumers, providing reassurance and trustworthiness - but how can you find the right ones for you?...

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