After ASA ruling in the UK, US senator urges for FTC investigation into detox teas
United States Senator Richard Blumenthal has called upon the FTC to investigate the promotion of 'detox' teas on social media.
United States Senator Richard Blumenthal has called upon the FTC to investigate the promotion of 'detox' teas on social media.
ASA has defined the social media following threshold one needs to pass to be defined as a ‘celebrity' for the purposes of enforcing advertising rules - and that number is 30,000.
Facebook is getting tough on Pages that make misleading health claims, after confirming recent algorithm changes.
More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthen
Read MoreIf you have been on the internet in the past week or so, I am about share will probably not come to you as news – but, according to a study conducted
Read MoreIt’s that time of the year again – I spent the last few months looking at trends and changes in the industry in order to draft up the 2019 edition of
Read MoreIt’s that time of the year again – I spent the last few months looking at trends and changes in the industry in order to draft up the 2019 edition of our influencer pricing guidelines. As we launched ROHWI this January, we combined our new expertise with our most requested......
United States Senator Richard Blumenthal has called upon the FTC to investigate the promotion of 'detox' teas on social media....
ASA has defined the social media following threshold one needs to pass to be defined as a ‘celebrity' for the purposes of enforcing advertising rules - and that number is 30,000....
Facebook is getting tough on Pages that make misleading health claims, after confirming recent algorithm changes. ...
A key marker of credible health writing is supporting your reader’s health literacy and one way to do this is to provide your reader with external sources of information where they can read more about a specific topic....
The challenge influencers face applies when personal opinion is presented as universal fact. This is often very unintentionally done – and the nuance of language plays a critical role in this distinction....
More than half of UK Instagram accounts have been found to engage some form of fraudulent activity, including buying mass followers, likes or inauthentic comments and using engagement bots, a comprehensive global study has found....
As part of a trial to remove social pressure, Instagram has hidden likes on its platform to allow users to focus on the content, rather than expectations to follow a trend. The trial continues....
The rapid rise of the wellness expert has been the latest shift in the wellness market. Post an onslaught of bad press and media speculation, we as the consumer have swiftly moved away from looking to the celebrity ‘fitspo’ influencers for advice on our wellbeing. In......
Despite its explosion in popularity, the wellness sector has so far lacked the regulation needed to uphold the development of credible content. The average consumer is left to decipher fact from fiction from the sea of information available on the net. We want to change......
If you have been on the internet in the past week or so, I am about share will probably not come to you as news – but, according to a study conducted at the University of Glasgow, only one out of nine UK bloggers actually provided......
As health and wellness content generators it is important that we always keep the health literacy levels of our reader’s front of mind when we are developing content....
Ambassadors and partners play a vital role in raising awareness of any brand. They can contribute to growing a brand’s presence among consumers, providing reassurance and trustworthiness - but how can you find the right ones for you?...
YouTube announced new and expanded monetization options for creators at VidCon, including subscription models and much more....